Marco Delsalto

“Want New Customers” Well they’re looking for your products & services right now Online. I can help your company get found.

Having your business found in the Google,Yahoo,Bing local business Center when prospects are using search engines to find businesses like yours is likely single most important source of traffic that you can convert to a desirable call to action such as new customer calling you to set an appointment for your services. Call me at 954-399-1257 for a No Cost Consultation

Small businesses face many challenges when choosing how to invest in advertising that will attract new customers. The biggest issue, of course, is to spend money on advertising that will bring direct measurable results. While many ad salespeople will use phrase like “building a brand” or “having tip of the tongue recognition,” most business owners want one thing: sales and a direct return on investment.

Yellow Page Advertising is not cutting it an I feel there are several problems.  First, most markets are covered by several directories, which, in effect, lessons the chances that potential customers will find your ad if you do not advertise in all the directories. Second, the yellow pages are a slowly dying medium. In 2008, Internet searches for local information (i.e, a local restaurant or plumber) exceeded that of yellow pages directories. Most Internet users would confirm this; they seldom use the phone book these days. A small business owner, though, has to balance the costs and reduced coverage with the possibility of not reaching a segment of the population. Older, less tech savvy people are likely to be using the yellow pages in greater frequency than younger, more connected people.